Plume Studio is a high-end reformer Pilates studio based in Dubai. Designed exclusively for women, it offers a refined and transformative experience.

For Plume, we developed the full brand universe — from strategic positioning to visual identity, tone of voice, and content. We led the creative direction and production of all photo and video shoots, managed their digital presence, and shaped their editorial direction. We also handled graphic design, online advertising, built a complete marketing funnel, and established a clear, long-term brand strategy.